In 2010, the internet and direct marketing retail industry never existed. 11 years letter, it has dominated the consumer discretionary sector. Increased internet connectivity and availability of cheaper phones has really made this industry to grow. 

Washington stands out as the main beneficially of the Internet and Direct Retail industry at over US$ 100000 in revenue. 

The Internet and Direct Retail industry creates more job opportunities in China that in any country globally. Favorable government policies and relatively cheaper cost of production is causing the industry to carry out the manufacturing of its products in China. Technological advancement owing to 5G network in China maybe another contributing factor. 

Internet and direct marketing industry heavily relies on information technology for its growth. Since 2016, the industry has grown gradually. The total revenue for instance has risen from US$ 90000 to about US$1500000. Losses have also risen since the industry has been expanding. 

The Internet and Direct Retail Industry has an average revenue of over US$ 60 million as the total assets. Most of the assets are non-current assets. 

Liabilities outweigh the equity for both software and hardware. This does not however mean that the industry is underperforming. The large sum of stockholder equity expresses confidence in returns. 

Internet and direct marketing retail industry is divided into various aspects such as communication equipment, IT services, software among others. Technology hardware leads in terms of total revenue while communication equipment is last. All these services are driven by innovations in the technology sector. 

In terms of total revenue, the internet and direct marketing retail industry outweighs telecommunication services despite both of them relying on technology to grow. The profitable enterprises for internet and direct marketing retail almost doubles that of telecommunication services proving further that it is outperforming the latter. 

Telecommunication services rely on technological advancement to grow. However, unlike the internet and direct marketing retail industry, telecommunication services have been on the decline despite new inventions and innovations being unveiled every day. 

The operating income for information technology doubles that of telecommunication services. This is proof that information technology is making more money with lesser cost. Both are major sectors in the internet and direct marketing retail industry. 

Apple is among the leading firms in hardware development globally for its technological gadgets. It utilizes an aspect of internet and direct marketing retail to make sales globally. It has a high status when it comes to free cash flow. Despite the pandemic, the total revenue growth is still high especially now that the firm released iPhone 13 into the market. 

The 90th percentile holds much of the capital in this industry. For instance the asset turn-over at 90th percentile stands ate 1.74 while at 10th percentile, it stands at 0.4. 

An enterprise break down for Apple shows that its liabilities surpass the equity. Non-current liabilities top the chart followed by total stockholder equity and lastly current liabilities. Non-current liabilities are long term and have no heavy impact on the profits.  

Apple leads in terms of net income. it dominated in terms of competition in both software and hardware. Cisco systems majors in computing services and is second after Apple.