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Competitive Intelligence Analysis
Aisha Zeka
Rutgers University
Business Intelligence and Benchmarking
Consumer Staples Industry Group
Market Risk Analysis
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Sub object summary description
Different groups of the consumer staples sector have different revenue/ cost structure
Household Products & Personal Products have a higher risk due to higher COGS
Smaller companies bear most of the risk. we come to this conclusion by comparing the profits for all US companies vs SP 500 companies, in which we can see a major difference
Competition Intensity
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Major Competitors in the Consumer Staples Industry
Value Chain Analysis
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Value Chain Analysis Summary
Food Retail is a valuable Segment of the Supply Chain
Food Retail is always in focus
Competition positioning
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Enterprise Ranking
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Enterprise Ranking Summary
Walmart ranked highest Operating Income and Revenue, but they are #7 for Return on Assets
KPI Examination
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Walmart KPI Analysis
High profitability, Good financial Health, normal growth, normal to low operational efficiency
Strength & Weaknesses
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Strength-Weakness Analysis
Walmart is on top in comparison to size, and Gross margin, but not in overall profitability or return on Assets
Value Chain Analysis
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Breakdown Analysis
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Breakdown Analysis Summary
CVS has high Cost of Goods Sold, very high other costs.
Walmart has high SG&A Expenses, and lowest Cost of Goods Sold
Costco has highest Cost of Goods Sold, and low SG&A Expenses.
CVS have little cash and short-term investments, while Costco is the highest in Cash
Walmart is in a slightly better position because it has the lowest total non-current and current liabilities.
OVERALL SUMMARY
Walmart is the largest in size, but weakest in Return on Assets, profitability, and financial health.
Walmart needs to reduce SG&A expenses and improve the return of its assets.
