Competition positioning

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Abstract: Competition positioning of Telstra Group Limited, Telecommunications industry. An Australian Telecommunications Company

Competition Positioning

Business Intelligence and Competitive Analysis

Shibsankar Paul

BBA - 2023 Batch, Mantissa Collage

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Competition Positioning

Enterprise Ranking
Gross Profit and Total Revenue Analysis

Shibsankar Paul

Mantissa Collage

2/13

Industry: Telecommunications Services
Founded: 1975
Headquarters: Melbourne, Australia
Employees: 27,015

Telstra Financial Summary - 2022
Revenue: $15.8B
Asset: $31.2B
Profits: $1.1B

Forbes List - 2022
#565 World's Best Employers
#597 Global 2000

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Enterprise Ranking - Gross Profit

TELSTRA is a telecommunication giant in ANZ market, especially in Australia. Over here we see the they are leading in terms of Gross Profit in the Australian Telecommunication market.

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Enterprise Ranking - Total Revenue Growth Rate

Not only gross profit, simultaneously they are on top for total revenue as well.

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Competition Positioning

KPI Examination

Shibsankar Paul

Mantissa Collage

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Value Driver Analysis - Gross Margin

Telstra is down in Gross Margin (0.6067) but up in Operation margin(0.0978) compared to its competitors Aussie Broadband and Macquarie Telecom. It is an indicator that ABB and MAQ's operating costs as well as non-operating costs both are high compared to Telstra. And Telstra, need to increase its Gross Profit and to do that they need to reduce its costs of goods sold.

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Gross Margin vs. Operating Margin: Key Differences (2023)

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This report describes Telstra's strategy, financial performance, and remuneration practices.

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Telstra 2022 Sustainability Report - Our strategy

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5 Key Performance Indicators

Revenue growth.
Revenue per client.
Profit margin.
Client retention rate.
Customer satisfaction.

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From physical examination to KPI examination

Physical examination of a person

Physical Examination: Purpose, Methods & Preparation

KPI examination of an enterprise

What is KPI? | Best OKR Software by Profit.co

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Summary of KPI Examination of Telstra

In our Enterprise Raking slide there is a growth rate however, year-on-year it's decline of 4.7% and 4.6% respectively for revenues and profits.
Telstra achieved its target of reducing fixed costs by $2.7 billion
Telstra reports a 21.9% increase in IoT connections, which reached 5.7 million
Telstra is down in Gross Margin (0.6067) but up in Operation margin(0.0978) compared to its competitors Aussie Broadband and Macquarie Telecom. It is an indicator that ABB and MAQ's operating costs as well as non-operating costs both are high compared to Telstra. And Telstra, need to increase its Gross Profit and to do that they need to reduce their costs of goods sold.

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Competition positioning

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