Comparison

Apple and Goolge

Size comparison between Apple and Google

• In comparison of size in the aspect of Gross profit, Operating Income or loss, Profit before tax, Net Income and Total Revenue Apple dominates Google

Comparing Efficiency 

• Apple have more inventory days, cash conversion cycle and payable days than google in these aspects

• However, Google dominates in Sales General admin Cost/ total Revenue and asset turnover days
  
  

Position based on Inventory days

• Apple 320th position with 11 days

• Google 326th position with 4 days

Enterprise Trend - Profitability

• Apple have higher Gross Margin than Google

• Despite google's slight higher operating Margin from 2015 Apple had grew in operating margin than google in year 2021

• Apple had a drop in net margin in 2017 however it had recovered and grown over google ever since than in 2021

• Return on assets have been dominated by google continues since 2015 till 2021
  
  
  
  

KPI Comparison

• both have good performance

• Apple's current asset ration is low while revenue also as  indicated by the report

• In Google most of the KPI are good and normal except for Revenue but still higher than apple