Sourcing Analytics
Apple to select display panel suppliers
De-Jun Zhou
MSCA
Rutgers Business School
Agenda
Assessing Needs
Match supplier selection criteria with Apple's needs
Display Panel Supplier Selection Criteria
Market Intelligence
Analyze markets to identify the right suppliers
Potential Display Panel Suppliers for Apple
Since there is a limited number of display panel companies to choose in Technology hardware, Storage & Peripherals sub-industry, I can possibly choose the following two companies as potential display panel suppliers among all.
Samsung Electronics
BOE Varitronix Limited

Bargain Power Analysis
Apple vs. suppliers on leverage
Supplier Analysis I
Size & Profitability
Supplier Analysis II
Financial Health, Efficiency & Growth
Supplier Score Sheets
Supplier ranking to meet selection criteria
Samsung Electronics
|
|
Excellent |
Fair |
Poor |
|
Pricing |
|
|
V |
|
Capacity |
V |
|
|
|
Quality |
V |
|
|
|
Reliability |
V |
|
|
|
Innovation |
V |
|
|
|
Financial Health |
V |
|
|
|
Growth |
|
V |
|
BOE Varitronix Limited
|
|
Excellent |
Fair |
Poor |
|
Pricing |
V |
|
|
|
Capacity |
V |
|
|
|
Quality |
|
V |
|
|
Reliability |
V |
|
|
|
Innovation |
|
|
V |
|
Financial Health |
V |
|
|
|
Growth |
V |
|
|
Supplier Score Sheets Summary
|
|
Samsung Electronics |
BOE Varitronix Limited |
|
Pricing |
Poor |
Excellent |
|
Capacity |
Excellent |
Excellent |
|
Quality |
Excellent |
Fair |
|
Reliability |
Excellent |
Excellent |
|
Innovation |
Excellent |
Poor |
|
Financial Health |
Excellent |
Excellent |
|
Growth |
Fair |
Excellent |
Display Panel Sourcing Strategy for Apple
Train more display panel suppliers to compete with current suppliers in order to negotiate a lower price