Enterprise Diagnosis
Business Intelligence and Competitive Analysis
Zoe Zhao
Business Analyst
Competitors Of Ford
Enterprise Comparison
Reports & Data
Questions
What are Ford's Strengths and weaknesses?
Summary
Ford and GM are similar in size
But in terms of Return on Investment, ROA, margins and financial health, BYD and GM are closer
What's the reason behind this situation?
Enterprise Trend Analysis
What caused Ford's weaker profitability?
Summary
As a long history company, there are a lot historical problems cause high cost and drag the efficiency of operation like high liabilities & low profitability
Management should try to lower liabilities by avoiding additional debt and assets
Value Driver Analysis
More Reports and Data Analysis
Questions
What are the key performance drivers in automobile industry?
How much impact?
Which directions to look?
NOt Auto Summary on Value Driver Analysis
I am sure now you understand the value of discovering value drivers and levers!
Remember they may be different by industry, country and change over time.
Such highly valuable intelligence is often hidden, waiting to be uncovered by BI analysts like you.
Breakdown Analysis
Ford Break Down Analysis
Types of Breakdown Analysis
Revenue / cost structure
Cost of Revenue or COGS
SG&A Expenses
Income Tax Expense
Net Income
Other Costs
Objectives
How are Ford’s breakdowns different from the industry average? Implications?
How do Ford's breakdowns change over time? Implications?
Recap on Competitive Intelligence
Industry analysis: compare industry to industry (I2I)
Competition positioning: compare company to industry (I2C)
Enterprise diagnosis: compare company to company (C2C)