Stock Market Performance 2018-2025

American Airlines (AAL) is clearly in trouble! Problems? Root Causes?
Concentration & Competition Intensity Summary
Industry Analysis
Trend Analysis
The potential and risk of the industry?
Industry Potential: Summary
Although airlines and air-freight are closely related industries, they have distinct trend, potential and risk.
While airlines suffered huge revenue decline due to the COVID-19 pandemic, air-freight benefited significantly.
Airlines had higher return on assets than air-freight before the pandemic but less afterwards.
Airlines have the potential because people do round trips but goods travel one-way, but the future remains to be seen.
Meanwhile air-freight has better financial health than airlines.
Industry Risk: Summary
Industry Analysis
Value Chain & Industry Comparison
Expand or stay focused?
More valuable and better potential Industries - how to measure?
Gross margin: value added
Size, profitability, productivity and growth
Value Chain & Industry Comparison: Summary
None of the upstream industries of airlines has sufficiently high value added that is worthy of the entrance barrier.
Air-freight is an industry that an airline often expands to, but it’s similar in value added, profitability, and productivity.
Expanding into air-freight may not make an airline richer but can offset the risk of pandemic.
Competition Positioning
Profit Comparison
Where do I stand in the competition landscape?
Profit Comparison: Summary
The big three, DAL, UAL and AAL, are comparable in revenue.
Among them, AAL is least profitable, had the lowest return on assets and also the highest risk.
Airlines is a tough industry: Many smaller airlines are in trouble from the perspective of profitability or financial health or both.
Competition Positioning:
Multiple Rankings
Where is the company ranked relative to its competitors?
Competition Positioning
KPI Examination
Anomalies and potential issues undetected?
Ranking and KPI Examination: Summary
AAL: strong revenue but weak profitability, confirming prior analysis.
In addition, AAL had slower profit growth and low operating efficiency.
Although AAL performed the worst among the big three, it’s still better than many smaller airlines.
Enterprise Diagnosis:
My strengths and weaknesses?
Major Competitors to American Airlines

Enterprise Diagnosis
Company trend
Strengths and Weaknesses: Summary
Comparing the top 3 airlines, AAL is comparable on revenue but inferior on profits in all recent years.
AAL had the highest liabilities and lowest labor productivity constantly.
AAL improved its asset turnover lately, but its weak profitability remained.
Value Driver Analysis
Performance drivers
Breakdown Analysis
Root Causes
Summary
Recap
Competitive intelligence and benchmarking
Industry analysis
Competition positioning
Enterprise diagnosis